Unstructured data is any data that is not stored in a database, it doesn’t have a predefined structure and is common in sources like: emails, download attachments, PDFs, call detail records and social media posts. Video and audio recordings are forms of unstructured data, too and content creators of all sizes are generating video at a formidable speed.
Enterprises generate a lot of unstructured data. Indeed, experts estimate that about 80% of enterprise data is unstructured. It’s a growing category, as well, with IDC sharing that unstructured data worldwide is expected to grow at a rate of around 20% for the next four years, reaching 144 ZB in 2025.
Unstructured data can therefore contain incredibly valuable information for those organisations capable of unlocking their secrets. For ‘ever’, content owners have been looking for ways to speed production workflow and increase efficiency while also controlling costs.
Quickly finding exactly what is needed - when it’s needed is an ever growing challenge that is becoming increasingly difficult to overcome. According to McKinsey, the average employee wastes nearly a day a week searching for information that helps them do their jobs.
For professional media production enterprises with a large and distributed multi-location volumes of unstructured data, AI/ML toolsets can bring 'assisted intelligence' to specialist individuals and teams looking to quickly identify the specific content or sentiment of an asset.
Our partner offering will automatically generate rich metadata from stored video, audio, images, scripts and documents to enable highly refined and rapid searches. The application uses artificial intelligence and machine learning to analyse file based media libraries and attach unique identifiers to each piece of content, including emotion, logos, faces, landmarks, background audio and more.
This means that media producers, content creators and agencies of all sizes can easily and efficiently search their catalogues for exactly the type of asset they might need for any situation, saving time, simplifying workflows and improving responses.
aics is here to help you action intelligent cloud search
Get in touch today to find more valuable content, more quickly and cheaply.